Mastering Search – A Digital Marketing Seminar for Professors
Brought to you by SEER Interactive (Sponsored by La Salle School of Business)
Our Goal:
To not only help educators better understand the search marketing industry, but to show you what type of resources are available to teach students the skillsets needed to successfully land a job in the field upon graduating.
Did You know?
After 23 years, Pepsi called it quits on Super Bowl television ads and decided that money was better spent for an online advertising campaign.
Big brands and small businesses alike are focusing more on digital and allocating more of their marketing budget toward online strategies, including SEO (search engine optimization) and PPC (pay-per-click advertising), social media and web analytics.
As a result of this shift, students are finding more opportunity to gain entry into on online marketing field rather a more traditional setting. In fact, the number of people with “SEO” in their title jumped 112% from July 2011 to July 2012.
What to Expect
Join us on October 23 at the SEER Headquarters (known as "The Search Church") for an event specificially for educators. Topics covered will include:
• An overview of the search marketing industry and its place at the table in today’s marketing mix
• How search marketing ties in to the traditional marketing channel & the field of communications
• Client Case studies that use measurable data and focus on ROI
• Resources and training tools that are available for educators to teach search marketing
Please forward this invitation to colleagues and other educators that you think may be interested in learning more about the search marketing industry and the resources available to help build your curriculum. SEER Interactive is looking forward to establishing relationships with educators. Like many of you, it’s important to us to have a hand in students’ success.
About SEER Interactive
• Philly 100 Fastest Growing Companies (2011, 2010, 2009, 2008)
• William Clinton Foundation Urban Initiative (2011)
• Best Places to Work (2011)
• SEER’s founder, Wil Reynolds, named 2012 Small Business Person of the Year by Philadelphia Chamber of Commerce
